How to sell technical equipment and services

(INTRANET ACCESS ONLY!) In this new book author James R. Hutton shares his decades of experience in the petroleum industry to help readers master the challenge of industrial sales. In How to Sell Technical Equipment and Services, Hutton covers the many aspects involved in B2B sales, with product knowledge being the key to success. Hutton breaks down the process into separate chapters covering more than 60 different topics ranging from identifying the decision makers and gathering intelligence, to handling unpleasant customers and introducing new products. Sales professionals, sales manager, and senior executives in all industries will find the information found in this book to be invaluable.

Published Date : Jul 08, 2015
Publisher : PennWell
Category : -
Page : xiii, 531 p. :
Rating :

MARC Information

020 a : ISBN 
1593700660 ; 9781593700669 
050 a : Classification number 
050 b : Publish Year 
2006 ebook 
100 a : Author 
245 a : Title 
How to sell technical equipment and services 
245 c : Statement of responsibility, etc. 
/ James R. Hutton. 
260 a : Place of publication 
Tulsa, Okla. : 
260 b : Publisher 
PennWell, 
260 c : Year 
2006. 
300 a : Total pages 
xiii, 531 p. : 
650 a : Subject 1 
650 a : Subject 2 
650 a : subject 3 

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